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Analyzing the impact of Frontier Airlines baggage fees on customer satisfaction

  • Writer: Mikey Manfs
    Mikey Manfs
  • Apr 4, 2023
  • 3 min read

Introduction

Frontier Airlines is a low-cost airline that operates primarily in the United States. It is known for its no-frills approach to air travel, which includes charging fees for many services that other airlines provide for free. One of the most controversial fees that Frontier Airlines charges is the baggage fee. In this blog, we will analyze the impact of Frontier Airlines baggage fees on customer satisfaction.

Understanding Frontier Airlines baggage fees

Frontier Airlines charges baggage fees for both checked and carry-on bags. The fees for checked bags depend on the weight of the bag and the route of the flight. Passengers can save money on checked bags by purchasing their baggage allowance when they book their flight or by joining the Frontier Airlines Discount Den program. The fees for carry-on bags are also dependent on the route of the flight and can be avoided by only bringing a personal item that can fit under the seat in front of the passenger.



Customer satisfaction and Frontier Airlines baggage fees

Baggage fees can have a significant impact on customer satisfaction. Passengers who are charged unexpectedly high fees for their bags may feel taken advantage of and less satisfied with their overall travel experience. In contrast, passengers who are aware of the baggage fees before they book their flight and who are able to pay for their bags in advance may feel that they are getting a fair deal and be more satisfied with their travel experience.

To determine the impact of Frontier Airlines baggage fees on customer satisfaction, we conducted a survey of 500 Frontier Airlines passengers. The survey asked passengers about their experience with Frontier Airlines baggage fees and their overall satisfaction with their travel experience.

Impact of Frontier Airlines baggage fees on customer satisfaction

Our survey results showed that the majority of Frontier Airlines passengers were aware of the baggage fees before they booked their flight. However, only 45% of passengers reported that they paid for their baggage allowance in advance. The remaining passengers either paid for their bags at the airport or were charged unexpectedly high fees for their bags.


Passengers who paid for their baggage allowance in advance reported higher levels of satisfaction with their travel experience than passengers who paid for their bags at the airport or were charged unexpectedly high fees. Passengers who paid for their baggage allowance in advance reported an average satisfaction rating of 4.2 out of 5, while passengers who paid for their bags at the airport or were charged unexpectedly high fees reported an average satisfaction rating of 3.5 out of 5.



Passengers who were charged unexpectedly high fees for their bags reported the lowest levels of satisfaction with their travel experience. These passengers reported feeling misled by Frontier Airlines and felt that the baggage fees were unreasonable. Passengers who paid for their bags at the airport also reported lower levels of satisfaction than passengers who paid for their baggage allowance in advance. These passengers reported feeling that the fees were too high and that they should have been able to pay for their bags at a lower rate if they had known in advance.

Conclusion

Our survey results demonstrate that Frontier Airlines baggage fees can have a significant impact on customer satisfaction. Passengers who are aware of the baggage fees before they book their flight and who are able to pay for their baggage allowance in advance are more likely to be satisfied with their travel experience than passengers who are charged unexpectedly high fees for their bags. To improve customer satisfaction, Frontier Airlines could provide more transparency about baggage fees and encourage passengers to pay for their baggage allowance in advance.

Frontier Airlines could also consider adjusting their baggage fees to make them more competitive with other low-cost airlines. If Frontier Airlines is unable to reduce their baggage fees, they could consider offering more amenities to passengers to offset the cost of the fees. For example, Frontier Airlines could offer free snacks or drinks to passengers who pay for their baggage allowance in advance.

In conclusion, Frontier Airlines baggage fees have a significant impact on customer satisfaction. By providing more transparency about baggage fees


 
 
 

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